Hulu Plus? What About iTunes Plus?

I was checking Hulu.com this evening and noticed a new subscription based service called Hulu Plus. Essentially, if you want to get the Hulu.com library on your iPhone or iPad you have to pay $10/month. I for one was hoping that they would release a free version for the iPhone similar to their desktop offerings. Will there be a Hulu standard for these devices? They haven’t rolled the service out to everyone yet so for now you have to request a preview (you add your email and answer a few questions). I’m hoping that Apple will have a subscription to their iTunes library esp. the movies and TV shows. Many of us have been waiting for this for some time perhaps the time have arrived. If I’m going to pay money for something like this I would like to get it from one place. Right now I throttle between iTunes and Hulu so I think I’ll wait on this to see what the folks in Cupertino is going to do. Make sense to me that Apple provides this service. Could this be the start of a little competition???